Search marketing helps David Level the Field against Goliath
Amazon, Walmart.com and other online retailing giants have always had upstarts nipping at their heels. But the little guys are starting to bite harder.
Just how sharp their teeth are, however, is a matter of some debate.
Of the $26 billion in sales that are projected for Internet retailers this holiday season, about 45 percent will go to small retailers, according to Forrester Research, up from 42 percent last year. Even so, with revenues starting to flatten at eBay, the site so many of them use to market their wares, some analysts doubt they will ever be able to break through the 50 percent mark.
But other analysts are not so sure. In the fast-changing world of Internet commerce, they say, smaller merchants have gained two important advantages: Google and consumers who are fussier than ever.
Check out the full story here...
Read on...
Just how sharp their teeth are, however, is a matter of some debate.
Of the $26 billion in sales that are projected for Internet retailers this holiday season, about 45 percent will go to small retailers, according to Forrester Research, up from 42 percent last year. Even so, with revenues starting to flatten at eBay, the site so many of them use to market their wares, some analysts doubt they will ever be able to break through the 50 percent mark.
But other analysts are not so sure. In the fast-changing world of Internet commerce, they say, smaller merchants have gained two important advantages: Google and consumers who are fussier than ever.
Check out the full story here...
Read on...
posted by JustbeFRANK at 8:45 AM
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