Digital Signage is the New Frontier

As Marketers bemoan diminishing returns from TV and print efforts targeting 18- to 24-year-olds, many see out-of-home media as a savior. The University Network (TUN) has emerged as a new option, promising the exposure on major college campuses that many advertisers crave.

According to a survey of 1,100 students conducted on 10 TUN campuses by an independent provider, the audience is paying attention: 93 percent of those surveyed say they check the displays at least once per day, and 67 percent recalled the advertised products unaided.

Students want to be grabbed and we want to get information to them in a way they'll pay attention to, so this works all around.

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