Viral Marketing Comes of Age

Over the past year, we have observed a powerful new trend in the way brands have activated more viral, experiential, and participatory ideas and campaigns. This trend has manifested itself in the emergence of highly sophisticated multi-platform viral marketing ideas which in many cases allow the consumer to shape the story.

In place of crass, one-off Internet stunts that have given viral techniques a bad name, marketers and agencies have begun to realize that many eager consumers truly want to get involved and participate in this narrative-based entertainment, and to place themselves in a position to interact with the story and the brands.

Get the full story here...

Read on...