Monday, April 19, 2010

Design serves to stimulate our imagination...



From the Cool Hunter transportation file...

Think back 70 or 75 years to a time when design began to break away from the traditional and elaborate rationalism that had ensued for hundreds of years. As the styles of Art Nouveau, Art Deco, Streamline and Zigzag Moderne emerged after the Industrial Revolution, designers as well as consumers fully embraced the Age of the Machine.   Shiny chrome surfaces lay across curving forms or over expansive horizontal planes and glorified a dynamic new world on the move.

And suddenly, design was muted as World War II approached. Inspiration was buried away, along with some innovative and visually stunning design work. At Cool Hunter, they are wondering why it is that car manufacturers are tripping over each other inventing boring and redundant “super modern” and “high design” cars, when the end result is a sea of lookalikes. One can no longer recognize a “premium” make from a lower-end car, certainly not by distinctive and recognizable design features.

Take a look at some of these marvels of industrial Design. Its good to know there are still people out there having fun in their day jobs in the fringes of the Auto Industry.

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