Tuesday, December 22, 2009

Sunnybrook Health Sciences Centre : Design for the Greater Good


Sunnybrook Health Sciences Centre, Toronto, Ontario

This is a site design and execution project that FRANK had the opportunity to submit a proposal and pitch on but despite being shortlisted to the semi-finals, failed to succeed in winning the project. We did our best, but were out bested by another firm.

You can't win them all, but you can learn from the successes of others.

 I like to follow up on these things to see how the client faired in the end. Many times I see the results and say "hey, we could have done better than that!", sometimes we agree that the client made a good call and got good value for the money, even if they decided not to spend it with us.

The Sunnybrook site is one such example: 

Taking a good look at this site will provide you a role model for how social ventures and non profits should be representiung themselves online. Newsy and ephemeral, it appears as though there is a lot of exciting things going on at Sunnybrook. They employed a crisp, clean and modern design sensibility; the navigation is good (easy to find what you are looking for, easy to get around); and the site is overall very positive, friendly and upbeat.

They made an impressive use of video, photographic imagery and a host of social media optimization tools. I would have to say that the people who designed and built this site did a very good job of giving Sunnybrook Health Sciences Centre an excellent online presence and a solid basis for a vibrant and engaging community platform. 



While they likely had a pretty substantial budget for this, a smaller, non profit agency could achieve greatness and employ the best parts of something like this for not a lot of money, if you knew people in the right places...



If you are a non profit organization looking to spruce up your presence online, leverage the power of social media to raise awareness and build healthy and engaging community, you may want to consider connecting with us here at FRANK. We would be happy to help you find the language to convince the board, a business case to back it up and provide you the tools to push your cause forward in 2010.

Happy Holidays.

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