10 Perfect Touch Points

Customer touch points. It is a concept that is often mentioned but rarely focused on as an opportuinity for persistent innovation and impact. Trying to consider the big question of “How do I improve our customer service/experience” winds up being too big a problem to solve so it often just gets bandaged or abandoned. Trying to tackle big picture questions triggers fear and anxiety. When that happens, progress comes to a halt leaving you to go back and focus on the ironically comfortable...

Read on...